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What Women Want

How to grab a powerful niche market with growing potential.

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This story appears in the November 2008 issue of Entrepreneur. Subscribe »

Like many business owners, long-time friends Meredith Barnett and Cristina Miller got the idea to start Store Adore from their own frustrations with shopping online. "When I Googled 'little black dress,' the options that came up were never what I was looking for," says Miller, 30.

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