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Who's on Your Site?

Real-time tracking tools make it easier than ever to monitor your online traffic.

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This story appears in the December 2008 issue of Entrepreneur. Subscribe »

When you've got a potential customer on the hook, you need to act immediately. That's what prompted call-automation technology company TuVox to invest in a new site-visitor tracking service two years ago.

The service it uses from VisiStat allows the TuVox sales team to view visitor activity on its website in real time, rather than having to comb through log reports 24 hours later for nuggets of information. It alerts users to activity by sending out an e-mail whenever someone visits designated pages--sort of like the bell ringing on the front door of a retail establishment.

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