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Sell Yourself Right

If you do it right, a pitch show can mean a wealth of opportunity for your new business.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

Media outlets, venture capitalists and startups all love launch and pitch shows like DEMO, TechCrunch and Under the Radar. These shows bring together promising new online startups to connect them with a wider audience, potential partners and funding sources. The co-founders of intelligent online travel organizer TripIt--Gregg Brockway, 42; Scott Hintz, 37; and Andrew Denmark, 36--have been through the gauntlet with TechCrunch40, Web 2.0 Summit Launch Pad and Under the Radar. The San Francisco company officially launched its public beta at the Tech-Crunch show last year.

The application process for getting into a launch show can be pretty intense. A written application and multiple demonstrations of its product helped TripIt rise to the top 40 of nearly 700 TechCrunch submissions. "It's a phenomenal networking opportunity," says Brockway. "They did a great job of bringing together top-tier media as well as top-notch financing sources and potential partners."

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