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Young and in Charge

Young entrepreneurs can earn client trust and establish credibility.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

Even if you're a young college entrepreneur at the top of your game, you probably still need to persuade potential clients to look beyond your age and give you a chance. When your company deals with highly technical information or requires specialized knowledge, it can be that much harder to get potential customers to trust you.

When Dan Price, 24, and his brother Lucas, 30, launched Gravity Payments in 2004, they knew that credibility was a vital element in building their payment processing company. Dan, who graduated in June, says he wanted to bring something new to the payment processing space--especially to serve small and midsize businesses. The brothers' strategy for earning credibility for their Seattle company was making payment processing more transparent for merchants so clients knew exactly what they were paying for. "We [also] disclose our costs and how much is going to us to do the actual processing," says Dan.

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