Marketing Bootcamp

Get To Know Twitter

Microblogging is fast becoming the way to connect and keep up.
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This story appears in the January 2009 issue of Entrepreneur. Subscribe »

While you're sitting through that keynote, doodling on your notepad, the cool kids are tweeting. They're liveblogging the talking points, reporting on who's there and planning where to meet for a drink once the speech is over. So how can you join them? We chatted with Laura Fitton, aka @Pistachio, a Twitter consultant with nearly 7,000 followers, to help you connect with the influential Twitter crowd.

Before the Event:

  • As early as possible, sign up for an account and set up your mobile phone so you can text in your tweets. Start making friends, and don't go crazy with self-promotion.
  • Tweet that you'll be attending and use search.twitter.com to find and follow other attendees. To increase your chances of getting a follow back, send an @reply to introduce yourself.
  • 40%

    of SMBs plan to add customer reviews to their websites this year; 26% plan to incorporate video

    (Source: The Kelsey Group)

    Find out if there's a "hashtag," like #BlogWorld, that can help you tag and follow tweets about the event.

At the Event:

  • Don't forget your mobile. Fitton uses both SMS and Twitter's mobile site, sending tweets via text and checking them on m.twitter.com so her phone doesn't get overloaded.
  • Use Twitter as a business card replacement. Follow other Twitterers immediately by texting "follow username" to 40404 and stay connected after the event.
  • Livetweet interesting sessions, sharing your new knowledge and making notes.
  • Listen in to get instant audience feedback if you're on a panel.
  • Meet up with other "tweetpeeps." You can connect instantly via direct message, so you don't need a mobile number to text personally.
  • Don't get stressed out about reading every tweet. "Read it like you're at a cocktail party," says Fitton. "You can never listen to every conversation." But do make sure you're listening in for when the real cocktail party takes place--you don't want to miss your first "tweetup."
Edition: December 2016

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