New Lingo You Should Know

Business vocabulary keeps growing. Here's a primer on the latest terminology.
Magazine Contributor
Writer and Author, Specializing in Business and Finance
2 min read

This story appears in the February 2009 issue of Entrepreneur. Subscribe »

One thing you can always count on: Each new year will add a new set of business phrases to your vocabulary. Here are some new ones you need to know:

Google slap:
When your search engine ranking takes an unexpected nose dive. Often, this is a result of a search engine changing its ranking methodology.

Why you need to know it:
You need to monitor your ranks and when changes happen, work on new search engine optimization efforts to get back your rank.

Cockroach Theory:
Like a single scurrying cockroach signifying more in the walls, bad financial news means there's more where that came from--think banking crisis.

Why you need to know it:
If you see signs of financial deterioration in your community or business, don't ignore them. They may be bigger than you think.

Cautious pause:
The new frugality trait of stopping to consider every purchase instead of simply buying on impulse.

Why you need to know it:
A May article in The New York Times called the cautious pause "the scariest thing for retail going forward." You need to be aware of those critical few seconds when customers are weighing the purchase and be sure you're overcoming objections with your merchandising and customer service.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.