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Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.

This story appears in the February 2009 issue of Entrepreneur. Subscribe »

In 2004, New Jersey native Gary Brolsma became an internet legend when he lip-synched the Romanian pop song "Dragostea Din Tei" into a cheap webcam, and the resulting video, "Numa Numa Dance," went viral. Brolsma wasn't promoting anything; he wasn't even trying to make a viral video. So imagine if he had swapped out that nondescript shirt for one with your company logo or website plastered across it. Millions would have seen it. Cost to you: Almost nothing.

Sound enticing? Unfortunately, creating a low-cost video is harder than it looks. Here are tips for producing a video that spreads at supersonic speed:

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