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A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.

This story appears in the February 2009 issue of Entrepreneur. Subscribe »

A Historical Perspective

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The Great Depression

1930: 3M pours profits into R&D, yielding Scotch tape.

1931: Sears Roebucks notes automobile's popularity and creates Allstate auto insurance subsidiary.

1932: Revlon launches with long-lasting nail polish.

1933: Miracle Whip is born.

1934: Campbell's Cream of Mushroom and Chicken Noodle soups are introduced.

1938: GE introduces fluorescent light bulb, which has twice the lifespan of incandescent but uses half the power.

1939: Bill Hewlett and Dave Packard establish Hewlett-Packard.

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