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Yes, You Can Build Your Own Web App

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

If you're thinking about creating a web app--whether as a business or to use in your existing business--its construction costs and time can run the gamut. It depends on many factors: how complicated the technology is, what tools you use to build it and so on. But details aside, here are a few web app entrepreneurs who show us it can be done.

Iotum Calliflower

Founders/ages: Alec Saunders, 45; Howard Thaw, 52

Launched: June 2008

App: A meeting tool that bridges businesses and social networks to allow the planning of and participation in interactive conference calls

Why it works: The solution is all-encompassing: It combines high-quality audio conferencing, scheduling, file sharing and collaboration in an easy-to-use interface.

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