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Make a Memorable Impression

This story appears in the March 2009 issue of Entrepreneur. Subscribe »

Grabbing the spotlight doesn't come naturally for everyone, but as an entrepreneur, you can't afford to waste any opportunity that comes your way--whether it's an ad, a TV interview or a public speaking engagement. We asked Tsufit, author of Step Into the Spotlight! 'Cause All Business Is Show Business!, for some tips on how to make a memorable impression.

"Be your own casting director and decide what role you want to play in the marketplace."


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