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Capitalize on Nostalgia

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

Searching for the next big idea? Sometimes all it takes is a dash of the old to bring new splendor. Indeed, ideas that come from nostalgia are everlasting, and you can find inspiration everywhere. Gabriela Hernandez, 43, found her inspiration in the classic styles of Grace Kelly and Audrey Hepburn and created a cosmetics line based on the colors and styles of 1940s makeup. In 2004, she founded Bésame Cosmetics in Glendale, Calif., and now projects year-end sales of $800,000.

97%

of trademark applications were filed electronically in 2008.

(Source: U.S. Patent and Trademark Office)

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