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Just for Kicks

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This story appears in the April 2009 issue of Entrepreneur. Subscribe »

Just For Kicks

Josh Abramson and Ricky Van Veen's story starts a little too perfectly; more like a standard issue romantic comedy than an unlikely success story. They would have never written it themselves, that's for sure. That is, unless the punch line involved something much more ironic or slapstick than two college kids crafting a million-dollar business by posting videos of drunken dorm room charades online. They couldn't have known that day in junior high, when they first met and shared a laugh over a Saturday Night Live clip that Van Veen had taped and surreptitiously shared with Abramson, that together they would eventually become the little-known pioneers of a revolutionary industry. It was a more innocent time, before sites like YouTube and Hulu were household names and words like viral video and user-generated content had yet to be uttered.

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