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Franchisee Buys Chain's First Restaurant

His customers build their own burgers as he builds his burger biz.

This story appears in the April 2009 issue of Entrepreneur. Subscribe »

Franchisee: Peter Katz, 52

Franchise: The Counter, a build-your-own burger chain with 18 locations in the U.S., Australia and Ireland

Number of franchises: Four in Northern California owned by Katz and partners

Before franchising, Peter Katz: Worked in the software industry for 20 years and ran sales and marketing for a number of companies and startups

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