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The Purpose-Driven Website

Assuming your website is successful, what will it have accomplished?

This story appears in the June 2009 issue of Entrepreneur. Subscribe »

I recently met an entrepreneur who told me her startup needed a website. When I asked why, she said, "Because every company has a website, so why should mine be any different?" When I pressed further and asked what end the website would serve, she paused, looking a little puzzled, and said, "Well, I don't know--you tell me."


Create a manageable site with CMS

A CMS (content management system) can significantly simplify the process of editing your website. With CMS, you create and edit web pages online (inside your browser window), just as if you were editing a document in a word processor or a desktop publishing program. Here are a few CMS packages to try:

•  WebYep

•  Movable Type

•  WordPress 

•  Drupal 

•  Joomla 

Build CMS into your website from the very beginning or discuss your CMS options with your website developer. Adding it later can be extremely difficult, if not impossible.


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