Selling to Kids? Hold the Meat

Reach kids by simplifying their options.
Magazine Contributor
2 min read

This story appears in the June 2009 issue of Entrepreneur. Subscribe »

Bring on the McTofu and Soy Burger Happy Meal (not actual products). One in 200 kids is a vegetarian, according to the Centers for Disease Control and Prevention's first ever report on vegetarians under age 18. "This has been a steadily growing trend over several years," says Elizabeth Turner, editor-in-chief of Vegetarian Times. "With the environment getting more attention in the media and pop culture, kids are making decisions about their identities and exploring not eating meat or even going completely vegan. The meat culture is less ingrained in kids, so they're more open to this evolution."
Turner says kids are leading today's vegetarian movement, for one major reason: social networking. "PETA reaches out on the web and goes for big, attention-grabbing stunts, and kids respond to that," Turner says. "Type 'vegetarian' into Facebook and see what you get."

"The meat culture is less ingrained in kids, so they're more open to this evolution."
-Elizabeth Turner, Vegetarian Times
Besides reaching out to these cutting-edge kids via social networking, you can also cater to them by simplifying their decision to go vegetarian. Kids may have difficulty determining what the vegetarian options are in restaurants and stores. "If entrepreneurs were savvier about making that choice easy and attractive," Turner says, "they might be able to gain lifelong loyalty."

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.