Top Trending: Deepak Chopra Has 3 Simple and Surprising Productivity Secrets for You

More Broadband for Your Buck

Low-cost approaches to connectivity that appeal to business owners' frugality.
  • ---Shares
This story appears in the June 2009 issue of Entrepreneur. Subscribe »

More Broadband for Your Buck

Providers of alternative forms of business broadband, many of which rely on less-expensive wireless access technologies to connect their customers, are pushing their services with no-nonsense, low-cost approaches that appeal to business owners' frugality.

"People are saying, 'I don't need AT&T to sell me a zero or a one if I can get the same thing for less from someone else,'" says Towerstream CEO Jeff Thompson. Towerstream's broadband service targets businesses with 50 to 249 employees. The company's network relies on broadband wireless WiMAX technology to deliver fat pipes to customers in 10 major U.S. cities. Thompson says its "5 for 5" service--a 5Mbps managed Ethernet connection for $500 per month--is popular with business customers.

As for business customers' perceptions about the reliability of a wireless-based network for business services, Thompson says Towerstream addresses that by letting customers speak to each other about their experience with the service. "We confront reliability issues less and less because we have so many reference customers."
 

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.