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Avoid These Startup Snafus

Three established entrepreneurs share their most infamous startup slip-ups and how they would craft a do-over.

This story appears in the June 2009 issue of Entrepreneur. Subscribe »

We asked three established entrepreneurs for their most infamous startup slip-ups and how they would craft a do-over.

Entrepreneur:

Sunny Bonnell, 33, co-founder of Motto Agency, a brand and design firm in Myrtle Beach, S.C. Founded in 2003, the company's year-end sales are projected to reach about $1 million.



Lesson Learned:

"As a woman business owner, I would have reached out to organizations like Count Me In for Women's Economic Independence a lot sooner than I did. They have helped me build our networks on a national level (i.e., establish partnerships with FedEx, OPEN from American Express and Dell) and given us access to mentorship, marketing opportunities and business resources."

 

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