It Was Written

Plastic Logic goes against the tiny-device grain with its highly anticipated e-Reader.
  • ---Shares

Plastic Logic founders Henning Sirringhaus and Sir Richard Friend, both professors at Cambridge University, didn't set out to create an e-reader. Their work was, and still is, centered on plastic electronics. But a new technology they've spent 10 years developing--which uses flexible plastic substrates to produce durable thin high-contrast displays--has caused some media outlets to call their Plastic Logic Reader a killer to Amazon's Kindle.

Their wireless device is slated for release in early 2010 and features an innovative touchscreen (as opposed to the Kindle's keyboard), a durable plastic window (as opposed to glass), and high-contrast reflective display technology (as opposed to LED). The company hopes to use the legal-pad-size Reader to lure business clients who can use it to view PDFs and Microsoft Office documents.

Run by CEO Richard Archuleta, Mountain View, California-based Plastic Logic has also inked content partnerships with newspaper and magazine services like USA Today, Financial Times and Zinio. In the future, the company hopes to add a color screen and video capabilities to the Reader, but for now, they're content to just lighten everyone's briefcase.

Keep an eye on:

Aliph: Think Bluetooth headsets are the pocket protectors of the digital age? Check out Aliph's Jawbone, which is both high tech and high fashion.

The Blimp Pilots: The designers of 2008's top selling iPhone application, Koi Pond, released their Distant Shore app in February. Users can find digital messages in a bottle by walking along a virtual shore or write their own.

DotMobi: This Irish company's Instant Mobilizer service takes websites and translates them into handheld-friendly pages with a mobile web address.

MachineWorks Northwest LLC: The developer behind Guitar Hero World Tour Mobile is also bringing classic games, like Doom and Duke Nukem, to mobile devices.

MobileYouth: The company's annual study of youth mobile habits provides priceless updates on an estimated $1.1 trillion SMS industry and takes a deeper look into how youth marketing machines like Nike, Boost Mobile and Mountain Dew have captured the minds--and wallets--of this notoriously finicky segment.

Motricity: This mobile information services provider exceeded $100 million in revenue for 2008 and continues to provide mobile storefront, portal and managed web services with partners including Verizon, AT&T and T-Mobile.

PlumReward: Its mobile couponing system makes it easy for restaurants to track customer visits and the effectiveness of promotions.

Slacker Radio: Its highly customizable Internet radio software adapts to your listening tastes as you go. The company started off selling its own proprietary mobile devices-the Slacker G2-but smartly developed iPhone and BlackBerry apps this spring.

Transpera: Billing itself as the world's first comprehensive platform to monetize mobile video, Transpera raised $8.25 million in venture capital this year and has deals in place with VH1, Discovery, MSNBC and MTV.

Find the Right Franchise for You

Complete our short quiz to pinpoint your perfect franchise match.
Find Your Franchise

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.