A Journalist's Melting Pot
Helium helps online writers' voices be heard above the noise.
Who: Mark Ranalli of Helium.com
What: Online writing and publishing community
Where: Andover, Mass.
When: Started in 2006
Startup costs: more than $10 million
While it's easy for writers to get their voices heard by publishing their work on blogs or other forums, Mark Ranalli realized that user-generated content is just as easily lost in the chaos of the web. "The internet has been flooded with unfiltered content," Ranalli says. "The end result is analogous to a crowded room of people shouting at each other. Nobody can be heard."
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