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A Journalist's Melting Pot

Helium helps online writers' voices be heard above the noise.

This story appears in the June 2009 issue of Start Up.

Who: Mark Ranalli of

What: Online writing and publishing community

Where: Andover, Mass.

When: Started in 2006

Startup costs: more than $10 million

While it's easy for writers to get their voices heard by publishing their work on blogs or other forums, Mark Ranalli realized that user-generated content is just as easily lost in the chaos of the web. "The internet has been flooded with unfiltered content," Ranalli says. "The end result is analogous to a crowded room of people shouting at each other. Nobody can be heard."

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