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If It's Broke, Decorate It

This entrepreneur fell off her bike and into a successful business.

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This story appears in the July 2009 issue of Entrepreneur. Subscribe »
When Jess Smith pitched over the handlebars of her bicycle in 2006, she didn't think her fractured wrist, shattered toe or broken nose were worth more than a few strong painkillers. But that bone-crunching bike ride turned out to be the genesis of Casttoo, her Boulder, Colo.-based business that designs decals for casts, prosthetic limbs and knee braces.

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