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You Can Rebuild It

Sometimes you just have to melt down and start over.

This story appears in the July 2009 issue of Entrepreneur. Subscribe »

When slows, entrepreneurs often take off their marketer's hat and put on their accountant's hat. My rich dad often said, "The problem with accountants running a business is that they forget where their paychecks come from."

That was my rich dad's way of saying, "Our paychecks come from our customers." For years, I have been encouraging readers to keep promoting rather than cutting back--especially in a tough economy. In other words, when putting on your marketer's hat, keep talking to your customers; don't hide from them.
 

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