You Can Rebuild It
Sometimes you just have to melt down and start over.
When business slows, entrepreneurs often take off their marketer's hat and put on their accountant's hat. My rich dad often said, "The problem with accountants running a business is that they forget where their paychecks come from."
That was my rich dad's way of saying, "Our paychecks come from our customers." For years, I have been encouraging readers to keep promoting rather than cutting back--especially in a tough economy. In other words, when putting on your marketer's hat, keep talking to your customers; don't hide from them.
Great Business Transformation
iPod: Firmly planted Apple in the music distribution business
Tupperware: Gave an extra "burp" to food storage (and direct selling)
Prius: Its mass appeal made Toyota's competitors green with envy
Scotch Tape: Made 3M the clear choice for everyday adhesives
Keds Sneakers: Turned U.S. Rubber into a footwear trendsetter (in 1916)
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