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You Are What They Click

Picking the right website designer is the first step to defining your business online.

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This story appears in the July 2009 issue of Entrepreneur. Subscribe »

Choosing the right web-design firm or partner for your startup requires you to carefully balance several factors, including price, talent, technical expertise, availability and even personality. Making the right choice is key to establishing a clear vision for your website, fully implementing that vision, and keeping your startup on track and within budget.

 

What to ask the experts


Provide the designers on your list with your RFP and a couple days to review it. A professional designer will return a written quote along with feedback. Compare quotes and ask the following questions:



. What is your design philosophy?



. Who is your ideal client?



. What are some websites you admire? Why?




In return, the designers should ask questions about your startup's purpose, your timeline and budget, and the scope of the project. If they seem more interested in collecting a deposit than understanding your needs, keep shopping.

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