Full access to Entrepreneur for $5
Subscribe

The Human Approach

Focus less on making your pitch and more on listening to what your customers need.

By
This story appears in the September 2009 issue of Entrepreneur. Subscribe »

I'll fess up first: I've always felt stupid, even before I found out I was dyslexic. My fourth-grade teacher didn't help when she announced I was the worst speller she'd seen in 25 years. My friends were the superheroes who could pick up a textbook minutes before an exam and ace it. I was the kid scrambling to class who couldn't listen and take notes at the same time.

Maybe you've felt stupid at some point, too. Let's be honest: Most salespeople weren't the high-honors kids competing to give the valedictory speech. Salespeople don't always fit into the academic box that's neatly wrapped up and tied with a golden honors sash. 

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!