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Save the Sale With Service

5 strategies for polishing and protecting your customer-service reputation

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This story appears in the November 2009 issue of Entrepreneur. Subscribe »

Imagine you are a customer. (You know, one of those people who buys things from companies like yours.) Now imagine the companies you deal with making a series of customer service blunders and sales mishaps. Shocking! Let's see if we can turn these blunders and mishaps into simple sales strategies that actually save the sale.

Sales strategy #1: Empower your people. How many times have you heard "I'm sorry, that's not my job" from a sales or customer service rep? Yeah, you hate it. So don't do it, and make sure your employees don't do it. Everything that happens to a customer is your responsibility, regardless of whether it's in the job description or not.

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