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Honk if You Can Read This

Sign spinning has morphed from curbside oddity to performance art--and a surprisingly effective way for a startup to grab attention.

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This story appears in the November 2009 issue of Entrepreneur. Subscribe »
Honk if You Can Read This

Blog ads or cable television? E-mail marketing or direct mail? When you're sizing up advertising options, don't underestimate the power of riding a big red arrow like a bucking bronco.

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