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The New Tastemakers

Social media meets online retailing at ThisNext.com, making everyone a critic.

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This story appears in the November 2009 issue of Entrepreneur. Subscribe »

Is your top so last season? Find out at ThisNext.com, a social shopping network where people interact with community-validated taste influencers to discover recommended products. The site, which now tops 2 million unique monthly visitors, earns a lead-generation fee from sending users to major shopping affiliates and also sells integrated advertising. Advertisers are attracted, CEO Scott Morrow says, because ThisNext is fundamentally a product recommendation site and companies want to associate their brand with positive commentary. Morrow believes ThisNext's user-review model is a powerful way to expand a product's audience. "We have those influencers who amplify a marketing message beyond the one-to-one contact."

Shopcasting

The ThisNext widget lets members display favorite products on their websites. BlogIt ports their recommendations to their own blog.

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