Starting a Business

The New Tastemakers

Social media meets online retailing at ThisNext.com, making everyone a critic.
Magazine Contributor
2 min read

This story appears in the November 2009 issue of Entrepreneur. Subscribe »

Is your top so last season? Find out at ThisNext.com, a social shopping network where people interact with community-validated taste influencers to discover recommended products. The site, which now tops 2 million unique monthly visitors, earns a lead-generation fee from sending users to major shopping affiliates and also sells integrated advertising. Advertisers are attracted, CEO Scott Morrow says, because ThisNext is fundamentally a product recommendation site and companies want to associate their brand with positive commentary. Morrow believes ThisNext's user-review model is a powerful way to expand a product's audience. "We have those influencers who amplify a marketing message beyond the one-to-one contact."

Shopcasting
The ThisNext widget lets members display favorite products on their websites. BlogIt ports their recommendations to their own blog.

Recommend
Users can recommend products using a customized tool that puts a bookmark on the retailer's site or click the recommend button next to a product already on ThisNext. They can also share recommendations using social media sites such as Twitter and Facebook.

Watch People Shop
This Google-powered map shows what people are discovering and shopping for, in real time, all over the globe.

Giveaway Calendar
ThisNext partners with a retailer to give away a hot product each month. Users enter by tagging their recommendations with specified keywords.

The Blog
ThisNext's community team curates the user recommendations deemed most compelling and adds a layer of editorial on top.

A top contributor is invited each week to guest blog and be highlighted in the week's newsletter.

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur