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He's Really Big This Year

Recession? What recession? Not for professional Santas.

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This story appears in the December 2009 issue of Entrepreneur. Subscribe »

In a retail season where all indicators are down, one is pointing up: Professional Santas are busier than ever.

In fact, the Amalgamated Order of Real Bearded Santas (we're not making that up), a 15-year-old organization of 700 white-bearded gentlemen, reports that both 2008 and 2009 have been terrific years for ol' St. Nick. Last year, many of the group's Santas reported record earmings, with average hourly rates up 25 percent from a couple of years ago.

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