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Where the Connected Get Clued In

Mashable.com went from social media tracker to sensation in its own right.

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This story appears in the December 2009 issue of Entrepreneur. Subscribe »

Just like social media itself, Mashable.com seems to have surfaced out of nowhere: Pete Cashmore was a web technology consultant from Scotland who wanted to launch a cool website. He started chronicling his trials on a blog and unintentionally launched what is now one of the web's most popular sites focused on web 2.0 and social media news.

Mashable's success (gauged by 13 million monthly page views) is an outgrowth of the immense popularity of social media: The site offers news, advice and education and in general keeps the socially networked more socially aware.

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