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Tweet vs. Tweet

Two authors face off on the merits of microblogging.

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This story appears in the January 2010 issue of Entrepreneur. Subscribe »

The world seems to be dividing into those who live on Twitter and those who twitch at the very mention of social media. Now two books are attempting to codify each side.

Dom Sagolla, one of the masterminds behind Twitter, has produced 140 Characters: A Style Guide for the Short Form, while Janelle Randazza, a journalist and recovering tweeter, is countering with Go Tweet Yourself: 365 Reasons Why Twitter, Facebook, MySpace, and Other Social Networking Sites Suck. Each book is about 200 pages--which is a little like having encyclopedias devoted to haiku.

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