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Give Them More to Love

To keep your customers coming back, provide more reasons to appreciate what you offer.

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This story appears in the February 2010 issue of Entrepreneur. Subscribe »

There are two basic ways to increase sales: get new business or increase repeat business. We probably don't need to get into the fact that it's far easier and more cost effective to show existing customers how to buy, consume and enjoy more of what you sell than it is to find new customers . You'd rather sell 100 things to 10 people than 100 things to 100 people, right? Makes sense.

So, as you plan your sales strategy for the new year, start singing the tune "Baby, come back . . . " because if you aren't working to capture clients for life, you are letting money walk out the door. Don't sell just once. Bring customers back again and again.

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