Full access to Entrepreneur for $5

Rewarding the Repeaters

Loyalty programs can keep your best customers coming back for more.

This story appears in the February 2010 issue of Entrepreneur. Subscribe »

A well-known business maxim says it's easier and less expensive to get repeat business from your customers than to constantly find new ones. That's why incentive and loyalty programs have proven so popular among small-business owners.

These programs include the following:

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!