You Can Overcome a Poor First Impression
Tips for regaining customers' trust and winning them over.
You've established your business, but unfortunately you made a mistake when trying to promote the business (say, a well-intentioned promotion gone wrong), and you may have alienated some of your customers. What do you do? Can you regain your customers' trust? Fortunately, there are a number of tips business marketing experts recommend to win those customers back.
Engage your customers. According to small-business marketing consultant Roberta Guise, in order to win back trust, engage your customers in your business and what it has to offer. "Businesses need to be communicating with customers, and they can do that in-store by handing each customer a card or a letter without being apologetic," she says. Discounts can also engage customers, but small-business marketing expert Erik Wolf warns that relying too heavily on discounts can lead to one-time business instead of long-term profitable customers.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
5 Self-Care Habits of Every Successful Entrepreneur
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
Take Customer Service to the Next Level With These Service-Based Franchises
Define Your Short-Term Goals With These 3 Components for Long-Term Success