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Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.

This story appears in the March 2010 issue of Start Up.

Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of? If not, you have to learn to create them, tools that touch prospects throughout the sales cycle and motivate them to buy.

Like your most professional business suit, your tools have to make the right impression--the first time, every time. And they need to be ready and waiting the moment you need them at each sales and marketing touch point. These are all the places and times your prospects come into direct contact with your materials, from when you first present a business card to the moment your direct-mail postcard hits a top prospect's desk.

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