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Business Models Illustrated

The new <em>Business Model Generation</em> book uses creative visuals to break down business models into nine building blocks.

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This story appears in the April 2010 issue of Entrepreneur. Subscribe »

Don't let the title fool you. Business Model Generation is worthy of a place on your coffee table. The 288-page "handbook for visionaries, game changers and challengers" is filled with photography, artwork and trendy design.

Authors Alexander Osterwalder and Yves Pigneur use the creative visuals to explain how to break down business models into nine building blocks--elements such as partnerships, revenue streams and key resources--and how to re-imagine them to reflect the changing times.

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