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Paying for the Old College Try

Advice for small-business owners on how to finance your kids' college educations

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This story appears in the April 2010 issue of Entrepreneur. Subscribe »

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As the parent of one daughter who's a junior in college and another who will be a freshman in September, I know the cost of SAT review classes, private tutors and prep school tuition all too well. But, when it comes to college, many of us assume our kids will get grants, scholarships or low-interest student loans.

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