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How Fast is Your Company?

Don't keep customers waiting. Turbocharge the performance of your website.

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This story appears in the April 2010 issue of Entrepreneur. Subscribe »

On the web, people have zero patience. Your link pops up in a Google search, someone clicks it, and the stopwatch immediately starts ticking. If your company's website doesn't pop up in two to three ticks, I can almost guarantee that before the fourth tick visitors will click the back button and try the next link down in the search results.

Whether you are building your own website or contracting it out, make sure your site loads as quickly as possible and at least as quickly as competing companies'.

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