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Assets, Assets, Everywhere

Don't wait for capital to grow--use the people you have around you to make it happen.

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This story appears in the April 2010 issue of Entrepreneur. Subscribe »

When entrepreneurs tell me they can't afford to hire the executives they need to grow, I wonder if they have what it takes to survive as a startup.

Every startup could use more people, more marketing expertise, more product development skills, more fundraising contacts--the list goes on and on. But entrepreneurs committed to their business don't wait for capital to grow. They find a way to make it happen, often using the people they already have around them: their employees, vendors and even customers.

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