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A More Polished Voice

New phone platforms can boost the perception of professionalism for small outfits.

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This story appears in the June 2010 issue of Entrepreneur. Subscribe »

Nothing says success like professional presentation. Unfortunately, many entrepreneurs who wouldn't bat an eye at dropping some coin on a decent website, impressive newsletters and other collateral tend to shatter the illusion when it comes to their business phones.

Too often, small-business owners send customers the wrong message by mixing business with pleasure--routing all of their calls (work and personal) to the same number, for example, or having overly casual, unprofessional voicemail greetings. The cost and complexity of setting up traditional business PBX systems--with all the bells and whistles--have made them prohibitive for startups.

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