Dale Carnegie, the App

Secrets of Success app breaks down the core Carnegie leadership principles
Dale Carnegie, the App
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Writer and Content Strategist
1 min read

This story appears in the July 2010 issue of Entrepreneur. Subscribe »

The granddaddy of management gurus--If you want to gather honey, don't kick over the beehive--is now an app.

Seventy-four years after the publication of 's How to Win Friends and Influence People and 55 years after his death, his advice is being downloaded by the thousands, $2.99 for and 99 cents for (a bargain compared with the average Carnegie workshop fee of $1,600).

The app, Secrets of Success , is no Tap Tap Revenge, but it does break down the core Carnegie leadership principles, functioning like a pocket-sized management prof and personal cheerleader. "You can review some sales pointers before a call or get a quick confidence boost to help you close the deal," says Piera Palazzolo, senior vice president of marketing at Dale Carnegie Training. "And there's a library of short videos that show the right ways to talk to someone."

So if you've struggled to pay sincere compliments or sweet-talk willful employees, these are the scripts you've been waiting for. Not to mention the arsenal of inspirational quotes you'll have, literally, at your fingertips. Take it away, Dale--Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.

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