10 Winning Promotions

Tips for successful promotions.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

1. Host an open house and invite the local media and residents to sample your product or service.

2. Distribute fliers door to door in your community, or on the windshields of cars in nearby parking lots.

3. Post eye-catching announcements about your offerings on bulletin boards and kiosks in heavily traveled areas. Be sure to include tear-off slips on the bottom of each announcement that include your business name, telephone number, and brief product description so interested individuals can easily take that information with them.

4. Purchase and display magnetic signs--with your business name, telephone number, logo and offerings information--on the sides of your car.

5. Invest in attractive business cards and letterhead that will convey a sense of professionalism.

6. Persuade established businesses in your area to distribute promotional literature about your product or service, or to make it available on their counters.

7. Create and distribute direct-mail postcards, letters or brochures highlighting the benefits of your offerings.

8. Take out an ad in the Yellow Pages of your local telephone book.

9. Send a press release to local media outlets in hopes that they will do a story about your business for free. Stress a unique product feature or service advantage so that editors will view the story as "news."

10. Encourage satisfied customers to share their experiences and pass your name along to others.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur