Checking Up

Registering your Web site with the main search engines is crucial to building site traffic, so don't guess about whether you're listed with Excite, Infoseek and the rest--check it out, free of charge, with Internet Marketing Group's Detective ( Input your URL, and, within minutes, you get an e-mail report of how your site fared. For ongoing monitoring of your site's status, charges $49 for a year's worth of monthly reports and also sells promotion packages designed to enhance your site's visibility on the ever-more cluttered Net.

Another tactic for building traffic is to have a clever or easy-to-remember domain name (that's the wording that follows "www" in a URL). One hitch: You can't use a name that's already taken. Find out which names are up for grabs with a free search tool at The real plus of Sane Solutions LLC's Checkdomain is it lets you try variations until you hit an available name that is exactly what you want to communicate.

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