My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Speak Easy

Public speaking is a powerful tool for establishing yourself.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

The person at the podium attracts the most attention. Why isn't it you--andyour business?

You know public speaking is a powerful tool for establishing yourself as anexpert in your field. You've been to public-speaking classes, you've perfectedyour style and you know your subject cold. But while many books have beenwritten on crafting and delivering perfect speeches, one question oftenremains: How do you get the gig?

If you're the CEO of a large, multinational company, you may have an agent orpublic relations department to book high-profile engagements for you. But ifyou're in charge of a smaller enterprise or new to public speaking, here aresome steps to take to make yourself the main attraction:

Start small. By beginning with small engagements, you'll be able topolish your skills in a low-risk environment. Check your newspaper for groupsthat may be looking for speakers for their monthly meetings.

Do your homework. If there's a particular industry you'd like to target,check with trade associations or clients in that industry to find out whichevents are the most important. Trade shows, conventions and other gatheringsoften have seminar programs, which offer great opportunities to speak to yourkey prospects.

Plan ahead. Call event organizers to find out the best time to submityour credentials. They may book events as far as a year in advance.

Find help. If you belong to any professional organizations, check to seeif they promote speakers from their membership. However, before you send moneyto pricey organizations and directories that promise to promote you, check themout.

Some engagements pay speakers an honorarium, ranging from a few dollars toseveral thousand. As you become more successful and well-known as a publicspeaker, this could become a profitable sideline to your business.

More from Entrepreneur

Jon Horowitz is dedicated to helping brands with grow their social footprint by aligning with influencers and creating innovative content.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur