Looking Good
New tricks for an old trade show booth
You never get a second chance for your exhibit booth to make a firstimpression. At any event, you want to put your best foot forward visually. Buthow can you pull off such a feat when your budget doesn't exactly reach Fortune500 proportions?
That's the question Ambler, Pennsylvania's Incentive Media LLC hopes to answerwith its line of Sample Stations, which start at less than $200. SampleStations are full-sized, graphic-emblazoned booths that fold neatly intobriefcase-like cases. "Basically, anybody can carry it," says co-owner AndrewBorislow. "Stick it in your trunk, and [you can] show up anywhere to put on apromotion."
Dismissing the notion of just throwing a tablecloth over the nearest table,Borislow argues in favor of more stylish booths: "It's pretty easy to justifythe expense of the Sample Station vs. what a small business may already beusing."
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market