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The World of Crowd Funding

What if total strangers gave you money to start a business and didn't even ask to be paid back? At IndieGoGo.com, they just might.

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This story appears in the September 2010 issue of Entrepreneur. Subscribe »

Ninety-two people donated $11,350 so that Chris Young could shoot a stereoscopic, live-action short film. In return, they got special mention in the credits.

Thirty-seven people contributed almost $2,700 to help Elaine Zelker produce "The Hands--Some Journey," a photography project for an Easton, Pa., gallery. Their perks ranged from a big thank-you to a coffee-table book of the collection.

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