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AT&T rolls out a new tool to recommend mobile business apps.

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This story appears in the October 2010 issue of Entrepreneur. Subscribe »

Small-business owners crave mobile applications as much as the next savvy smartphone user. According to market research firm Compass Intelligence, American small businesses will spend nearly $350 million on mobile software in 2010 alone.

Yet the overwhelming volume of games, e-books and fart apps in consumer-centric storefronts like Apple's App Store make it increasingly difficult for businesses to identify and evaluate mobile tools suited to their specific demands. So AT&T has introduced the Small Business Mobile Application Recommender Tool, or SMART, an online portal that spotlights operator-certified apps categorized by industry verticals and lines of business.

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