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Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.

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This story appears in the October 2010 issue of Entrepreneur. Subscribe »

The internet continues to evolve and advance, and so do users' expectations. Every time one of your customers or prospects visits Facebook.com, ESPN.com or any other well-conceived, navigable website, the pressure increases for your company to offer a similarly engaging and easy-to-use site. Fail to deliver the expected user experience and you may lose customers.

Usability testing is the most eye-opening way for your business to avoid a terrible user experience online. Gathering feedback from visitors and evaluating how they experience and react to your website can help you improve the user experience and, ultimately, your bottom line.

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