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The Network Is Everything

Chances are, your connections don't go far enough and you don't contact them enough. Here's how to change that.

This story appears in the October 2010 issue of Entrepreneur. Subscribe »
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Hollywood producer Jerry Weintraub recently published a great memoir called When I Stop Talking, You'll Know I'm Dead that illustrates the power of the network. In it, he tells story after story about how a relationship, properly maintained, brought him further along in his business than anything else.

But people rarely tell you how to build a network, or how to maintain relationships, or what will matter on the way up. And they don't give you any shortcuts that you can follow, either. Me? I'm all about the shortcuts and the help.

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