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The New Order

Snapfinger's location-based menu app gives independent restaurants a seat at the table with national chains.

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This story appears in the November 2010 issue of Entrepreneur. Subscribe »

Most restaurants are so focused on serving food that their digital marketing efforts end up half-baked. Even an eclectic eatery like Asqew Grill--a five-location chain in the San Francisco Bay Area--can struggle to get the word out via online and mobile marketing.

So Asqew is among a growing number of businesses turning to Snapfinger, a combined desktop and mobile solution that helps consumers identify nearby restaurants and order takeout meals via each location's interactive menu.

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