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An Investment for Healthy Living

A social network that promotes healthier living through group support and motivation attracts a $5 million VC investment.

This story appears in the December 2010 issue of Entrepreneur. Subscribe »
Social Health: Brad Weinberg, left, and Rajiv Kumar.
Social Health: Brad Weinberg, left, and Rajiv Kumar.

Photo © David Lang

As classmates at Brown University Medical School in 2006, Rajiv Kumar and Brad Weinberg were bothered by the emphasis on treating disease vs. promoting wellness. As doctors, they routinely encountered patients who struggled with lifestyle modifications like losing weight, quitting smoking and boosting physical activity.

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