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How to Rock the (Industry) Boat

Start by asking, 'what are the pain points in my life, and what can I fix in my customers' lives?'

This story appears in the January 2011 issue of Entrepreneur. Subscribe »
David Croslin: The customer is king.
David Croslin: The customer is king.

Photo© John Johnston

Q: I want to shake things up in my industry. Can a small business be disruptive?

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